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Triple play this year is the first year of broadcasting system is also an occasion to

reporter Chen Chen Li Zhenghao

dialogue guests

researcher at the Institute of Acoustics, CAS Hou Ziqiang

broadcasting industry experts, network integration Editor Wu Chunyong

CRC-Pinnacle Consulting Co., Ltd. General Manager Shen extension

integration of the national strategic needs, but also the needs of users, this is the first year of triple play, Can you describe your current understanding of the broadcasting system, the progress of triple play? If you must use one sentence broadcasting system this year, triple play, your answer?

Hou Ziqiang: triple play pilot eventually start to overcome the obstacles in solving the problem of broadcasting and telecommunications access to the same time both more important and more difficult for the internal relations may be re-broadcasting.

Wu Chunyong: Currently, the broadcasting system, step by step doing the triple play in all aspects of the preparatory work, such as the integration of companies around the cable networks, triple play at the operational level in the formulation and preparation work.

I would use

Shen Extension: From the point of view the progress of the current broadcasting system, the main action areas,sanminglouboutin, including triple play construction, and building a national cable networks,Christian louboutin wholesale, led by the National Cable digital cable networks nationwide and two-way digital transformation and to construct and operate the next generation of wide grid; Second, accelerate the market transition, Hunan, Shanghai, try the separation of

if one sentence in 2010 the progress of triple play radio and television system, broadcasting system that is already in the triple play on the road taken a substantial step, but facing in the process deep-seated structural challenges initial exposure.

national network radio and television system when the target will be achieved? Some people think that to achieve national network radio and television time, that is, operators of radio and television to become the fourth time, do you think will be a powerful radio and television operators in the fourth it?

Hou Ziqiang: national network broadcasting system, the goal may be that is not Radio and television network company to become the three major telecom operators and the current operator of parity is basically no chance. The development of broadband services, and cooperation with China Mobile to develop and form the Internet backbone may be the only third-level opportunity.

Wuchun Yong: I think the name should be a net national cable end of the year or the first half of 2011 will be realized. But the country can truly be a chess game and a nationwide commercial operations of the cable network is a network really makes sense,Louboutin wholesale, such a network requires not only physical aspects of the docking, most notably in the staff,for sale, management, business, etc. the national level, seamless operation. And this ideal for a national cable network, I think that within the next decade will be the period of transition.

process in a radio and television network to achieve the challenges encountered within the system and from outside the system at two levels: radio and television within the system, due to the national cable networks before relive the conditions in the integration and the formation of a net faced during the process of how to solve the main coordinate system and around the complex technical standards (such as encryption systems, middleware standards, set-top box standard, BOSS standards, etc.); In addition, commercial operations also face the problem of talent shortage. While the radio outside the system, I would like to emphasize that, telecommunications,wholesale, radio and television between the two is actually not real competitors, such as the national grid will be the next killer rival telecommunications, radio and television system faced two major opponents, of course, this requires the right to the national level to give the corresponding national grid.

As mentioned above, from the competition and survive the current environment, the national cable networks seem likely to become the three major telecom operators,Christian Louboutin Pumps, following after the fourth-largest operator. But I would like to stress that national cable networks, even if one day become the fourth largest operator,Cheap Louboutin, for its part, the crisis is much larger than the opportunities.

Shen extension: the national broadcasting system,Christian louboutin outlets, a network needs to realize a long time,Christian louboutin wholesale, this time may be more than three to five years longer. In this process,Louboutin hot sale, the national radio and television not only to complete the integration of distributed networks, but also to achieve the technology and telecommunications network whole network docking. This process, the radio and television are the main challenges facing technical and financial problems.

As mentioned above, radio and television to achieve the national goal of a network takes a long time, this time will be Internet companies, telecommunications, enterprise development, the time window for triple play services, even if the policy is still facing restrictions. Therefore, to achieve national network radio and television, the Internet, compared to enterprises and telecommunications companies,Louboutin wholesale, its pace of development has lagged behind, I?m afraid not directly compete with the strength and telecommunications,Louboutin outlets, for this reason that a cooperative and win-win model more conducive to radio and television long-term development, and only in win-win cooperation model, radio and television are likely to become a strong fourth operator.

trigger internal competing broadcasting?

In addition, some strong content telecom operators and some local operators, due to the local radio and television sector can not achieve the expected benefits,Christian louboutin on sale, easily lead to disputes and friction, you think how to solve this problem?

Hou Ziqiang: triple play pilot program during the discussions is not the focal point of the integration of IPTV broadcast controller but the EPG and billing platform, because broadcast radio and television has an integrated control platform is no longer suspense. Finally, get all the radio and television,Christian louboutin discount, telecommunications, transport services by IPTV. How to implement the specific consultation. Surface,Christian louboutin outlets, radio and television to victory,sanminglouboutin, not knowing that the open IPTV transmission business interests will lead to an internal redistribution of radio and television, and telecommunications billing platform with no money is not received. Since the launching of the pilot the practice of triple play that this is not a bumpy road, not only the relationship between broadcasting and telecommunications co-ordination and distribution of benefits, more important is the relationship between radio and television internal coordination and distribution of benefits.

present several models of experimental work has been formed: Shanghai model, Hangzhou model,Louboutin for sale, Yunnan mode. CCTV is currently in Yunnan is the main mode of propulsion. Taking into account the major users of telecommunication development IPTV and broadband services bundled with, there is no cooperation in radio and television are not telecommunications charges. Relationship with Telecom in Yunnan to IPTV by telecom billing management control to weaken all parties the right to compete for management to improve the development of telecommunications IPTV initiative. And billing management control of the pilot program is broadcasting the discussion in the triple play costs a lot of energy to the fight. Model is BesTV Shanghai with Shanghai Telecom for many years formed naturally by the pilot program will not re-integration mode from radio and television broadcast control and charging platform.

Open IPTV triple play services, broadband designed to allow telecommunications network using local radio and television broadcast transmission provides the IPTV content, open the closed cable television broadcast transmission systems, for which the need to establish the appropriate classification of radio and television licensing policies and institutions. This will affect the existing radio and television cable distribution of interests within the system structure, an unprecedented intensification of contradictions. Contradiction lies in the following areas: television and cable networks between companies, between CCTV and local stations and the provincial city of Taiwan and between China and Taiwan.

Administration of Radio a few years ago to start After the triple play IPTV service telecommunications company can distribute cable content transmitted, so that cable networks and telecommunications companies will be responsible for the transmission distribution on an equal footing. This is the cable companies are not willing. In fact some of the number of cable networks such as China, Tianwei has a certain ability to control broadcast content integration,discount christian louboutin, and even provide content out, Taiwan already has the ability to continue to uphold the separation of network station will have a lot of contradictions. SARFT began to play down the Recently, a Network-Taiwan relations in any case is an urgent need to address the problem.

relationship between central and local authorities urgently need to address another problem. Radio is currently used in four management systems, local station responsible for the content of the integrated broadcast control station. The pilot program triple play IPTV system, the central and local levels, which will lead to a series of contradictions,Christian Louboutin Sandals, especially the capital city of Taiwan Province, Taiwan, and the contradiction.

Wu Chunyong: broadcast control platform for the integration between central and local competition, I would prefer to call it competing relationship, and this relationship is normal for competing commercial interests of the game phenomenon. Commercial interests of such a game if the lead level of benefit, I believe that triple play will play a catalytic role, at least all the main operating platform to build their systems, user experience, etc. will be competing because of such a more perfect relationship, perfect.

I think the game?s solution can be given to a wide audience with the user, in a long time to transfer the same content through different channels (if any line network, ground network, CMMB, Internet,Buy christian, telecommunications networks , grid,Louboutin sales, etc.) for transmission, at different periods of time users will eventually form a different group,Discount christian louboutin shoes, through the final selection of these groups, for natural selection. In the process,Christian Louboutin Sandals, but also pay attention to the transmission channels to be eliminated, the body of the fate of personnel, placement and other practical issues.

Journal of Extension: radio and television so much that exist within the central operating platform and strong competition in the local operating platform, as it is a competing relationship between the two, particularly as the pace of the advance of network convergence,wholesale, broadcasting reform deepening of this relationship will be competing for a longer period of memory. This phenomenon on the one hand,discount christian louboutin, to a certain extent,Discount christian louboutin shoes, hinder the whole network construction, on the other hand,Christian louboutin wholesale, the development of triple play service will also broadcast a number of useful model to explore. The strong content to solve some of the local telecom operators and carriers to bring cooperation to the radio and television departments decrease the expected return on the issue, the key is to enhance the competitiveness of the broadcasting system itself.

around the needs of cooperation and innovation

or low-cost policy, which will affect the expected profitability of radio and television? At the same time, we all think of IPTV,Christian louboutin outlets, mobile TV but also because there is no more triple play services, broadcasting and telecommunications in the form of the two sides on how to expand their business, what business will be triple play hot business? In addition,hot sale, the triple play of how to do so to benefit the industry chain wide?

Wu Chunyong: such as IPTV,Red sole shoes on sale, mobile TV,CL shoes, radio and television to broadband and other services such as free or low-cost policy, it will seriously affect the expected profitability of radio and television. If the telecommunications sector in the content and then marketing and sales levels, the cable network company facing a major challenge is how to retain their net cable subscribers. For the parties to the price war is a huge

triple play because this is not China can learn from the success of foreign business development, marketing and other development models,Christian Louboutin Platforms, although the three major telecom operators have already made to do the telecommunications sector from the voice class,Cheap Christian louboutin, the data to the broadcasting industry, cross-class video and audio programs will also face many practical problems.

I think as the parties, the most central point is to focus on the specific needs of its users to make long short, joint research and development, open, fair and just competing, rather than independent operations.

Shen Extension: early stage of development in business, profitability is often not a primary objective of the main competition. The initial triple play IPTV,Louboutin for sale, Mobile TV, radio and television to broadband and other services free or low-cost policy to attract more customers around the eye, compete for incremental customers that goal. Around people?s daily life, easy for people to live a higher quality and more efficient business, the exploration can be used as triple play services,Louboutin sales, such as online medical (Japan), online payment (Hangzhou number), online shopping, of course, including online gaming and other entertainment services.

network convergence to achieve broad benefits to the industry chain, the first main point is whether the interests of all parties to long-term, win-win attitude towards the relationship between the competing.

> Related Topics: 2010 China International Communications Exhibition topics

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